Exploration creates

a powerful brand

Identity / Art Direction / Strategy / PR

Trefecta Mobility

Trefecta Mobility has pioneered its way to become the leading high performance e-bike. This article is written by Jens Bezemer who was co-responsible as a copywriter for the development of the brand.

When entrepreneur Haiko Visser approached us and our friends at BEGIN with his extensive plans for this top-of-market and high-end e-bike, we were faced with the challenge to not only create a new and powerful brand, but also to develop a communication campaign to launch this new brand and position it from the ground up.

Trefecta Mobility

The insight

Perfection always comes in threes. It is this divine trinity that we call: Trefecta. A combination of power, function and design that sets the new standard in e-mobility. A brand for the rough off-road rider as well as the sophisticated urban commuter.

The execution

Claiming perfection as a brand creates expectations. The Trefecta brand was therefore build with the highest quality requirements in mind, trickling down from strategy and positioning to any branding, design, PR and communication executions. One of which is the website, offering potential buyers the opportunity to explore the bike into the very last detail.

The results

Starting from scratch, we managed to claim a solid position for Trefecta amongst the most prestigious brands in the world. By constantly seeking perfection and allowing no compromise in the making of the e-bike, nor in the way we communicate it.

"Trefecta’s aim is to create the game, instead of changing it. By focusing on true innovation we create the norm and set the standard for the products of tomorrow"

Haiko Visser - Founder Trefecta Mobility
Trefecta Mobility
Trefecta Mobility
Trefecta Mobility
Trefecta Mobility
Trefecta Mobility

Jens Bezemer

Copywriter / Strategy

With Trefecta, we’re on a constant journey to redefine the ultimate in mobility. If the challenge is to create the non-existing, everything starts with accepting complete freedom. Perfection starts with a blank canvas. Explore, redefine, simplify.

Want to know more about this project? Get in touch with Jens Bezemer

Trefecta Mobility
Trefecta Mobility
Trefecta Mobility
Trefecta Mobility
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